Marketing & Public Relations
It’s been said that 50% of the money a business spends on its marketing is the best money it spends, the problem is, it’s not sure what 50% that is… In the past, we’ve all been told that you “can’t measure” marketing, or that its effects are “intangible” or “not quantifiable” but we know they work.
Today, we have more tools available than ever to help determine whether a particular marketing strategy yielded a positive ROI for the company. There are more mediums available, like the Internet, email and social media that allow a precise measurement of their impact.
ILG’s professionals have experience working with companies in designing their message and distributing it through a variety of traditional and non-traditional channels. Frank Ioppolo, Jr. and Richard Bruner each held operational and legal rolls for several years with one of the fastest growing performance marketing companies in the country. While ILG is not an advertising and marketing firm, what we can do is use our experience and our relationships to help your company choose and get the most out of their outside consultants.
Additionally, the public image of the company can often be as important as the sales specific marketing a company does. What is your Brand? What do you want people to think of when they hear your company name? How have you communicated that within the industry at large or your geographic community in general? ILG can help you to position your company in those areas. We can assist a company in designing strategies that permits its community image to bolster and further its corporate brand. Good deeds can also be good business. Why not get the benefit of both?
All too often companies don’t pay enough attention to their public image until there is a problem with the press, an elected body or, in today’s interconnected world, a blogger or internet activist. Cultivating and managing your public image will be invaluable when these challenges arrive and it will be too late to start when they happen. At the same time, you might have read a newspaper article and asked yourself, “why did the governor or the county commissioner talk about XYZ company, we do that and we’re local?” The answer is simple, because they don’t know who you are. And it’s YOUR fault. By making decision makers and influencers aware of who you are and what you do, you may be the company that gets the call next time there is an opportunity looking for a vendor, rather than reading about someone else’s success. ILG can help you evaluate and implement a public relations strategy that’s right for you.